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24Jul/100

Uganda to inject cash in Faith Tourism

The Uganda Tourism Industry is positioning itself to aggressively market its faith-based Tourism as it looks to diversify its products.

The initiative is backed by the increased arrivals for the annual Martyrs’ Day celebrations held at the Uganda Martyrs Shrines at Namugongo.

It is believed that around 997 Tanzanians came for the national Martyrs’ Day celebrations, over 200 from Kenya, while 32 came from Arizona, USA for the single-day event as disclosed by the state minister for tourism, Serapio Rukundo.

“There is a future for faith-based Tourism. Like we used to go to Rome, Israel and Mecca, I think people will be coming here more,” said Rukundo while briefing an Austrian investment firm, A-TEC Industries, recently.

Thirty-one Christian prisoners were burnt in the holocaust at Namugongo on June 3, 1886. Every year 3 June is honored as a public holiday in Uganda. It is also marked worldwide on the church calendar in honor of the Uganda Martyrs.

But what has made this an emerging hot tourism event on the annual calendar is that outside the main celebrations, the village of Namugongo, about 12 kilometers from Kampala city, explodes in a carnivore atmosphere.

Traders and transporters using the opportunity make a kill by selling all kinds of merchandise from souvenirs, refreshments and “simply celebrating life.”

It is this that Uganda Tourism Board (UTB), wants to act as a stepping stone since the martyrs trail was fast catching on in prominence and interest.

Meanwhile, A-TEC is looking at venturing into Uganda’s tourism sector, mining and energy markets.

Bernhard Rippel, A-TEC Industries director of corporate affairs says the firm will consider building a tourism school on the model of a public-private partnership.

Rippel said A-ITEC operates similar models in Oman and Kabul where the company funds the development of the curriculum, training and implementation, while the government pays tuition for the students.

He promised that the dean of the tourism school in Oman will visit Uganda at a yet unconfirmed date to explore on what basis a tourism school will be established.

Serapio outlined Uganda’s attractive tourism diversity of 10 national parks, 12 wildlife reserves and home to more than half of the surviving mountain gorillas, saying the sector still has room for new investments.

Compiled by
Jackie
Uganda Tourism news

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